Interview with Bradley Miles (Roll)

The Future of Social Tokens

Lisa Xu
1 min readAug 2, 2022

I recently had the chance to interview Bradley Miles, Co-founder and CEO of Roll. Roll is a social token infrastructure platform that enables creators to mint, send, and use social tokens to build their communities.

Roll launched in 2019 and has since grown to 500+ creators on the platform and over $50M of social token market cap. The company has raised $12.7M in venture funding IOSG Ventures, Animoca Brands, Alchemy, Huobi Ventures, Weekend Fund, Mischief Fund, Audacity, Galaxy Interactive, Hustle Fund, Gary Vaynerchuk, Trevor McFederies, Ryan Selkis, Balaji Srinivasan, and more.

Bradley and I covered a range of interesting topics including:

  • communities as digital assets
  • the role of social tokens in the on-chain creator economy
  • how social tokens bridge web2 and web3
  • the relationship between social tokens and DAOs
  • user-generated capital (both fungible and non-fungible)

Watch our fireside chat (part of our Crypto Driven interview series) below.

Crypto Driven is a global community and interview series run by FirstMark Capital that dives into the latest trends, emerging platforms, and top companies across the crypto & web3 ecosystem. Crypto Driven is hosted by me (@lisamxu) and my FirstMark colleague Matt Turck (@mattturck).



Lisa Xu

VC @FirstMark investing in early stage startups | former homes: Handy, Peloton, Bain & Company, Wharton